Introduction
Dsi BUCK
01
Brand Guidelines
Brand Guidelines
2023
TABLE OF CONTENTS
02
DESI BUCK
The Logo
04
08
10
12
Typography
Brand Colors
Photography
Content
Brand Guidelines
2023
brand guidelines
03
DESI BUCK
Brand Guidelines
This document will show how to correctly use DESI BUCK personal brand and explain the basic elements of the brand.
Brand Promise
Lorem Ipsum
Brand Characteristics
Simplicity
Trustworthy
Experience Oriented
Professionals
Brand Guidelines
2023
The Logo
The logo
04
DESI BUCK
Brand Guidelines
2023
THE LOGO
05
DESI BUCK
The goal was to use simple textual presentation of desi buck logo to represent brand verities and price tag which indicates the brand USP text explaining the Branding motive and dolor sign expressing the exact meaning of the brand and its target users.
Main Logo
Brand Guidelines
2023
THE LOGO
07
DESI BUCK
Logo Usage on Backgrounds
typography
08
DESI BUCK
Typography
Brand Guidelines
2023
Brand Guidelines
2023
THE LOGO
06
DESI BUCK
If the logo is going to be used next to other graphic elements, make sure there is enough space around it to let it breathe. The white space around the logo allows it to maximize its impact and visibility.
Logo Uses
X
X
X
X
X
X
Brand Colors
10
DESI BUCK
Brand Colors
Brand Guidelines
2023
Brand Guidelines
2023
Typography
09
DESI BUCK
Axiforma is clean and highly legible serif font. Chosen so as it is ideal for extended viewing, such as periodical or a data-intensive document. Additionally, it features an extensive character set comprised of five weights. The high contrast between stroke weights gives the font a distinctly large appearance and helps me hierarchically organize content.
Typography
Primary Font.
P1, P2, P3
Quicksand
16pt/18pt
Quotes
FreightText
16pt/22pt
H1
FreightText
40/60pt
Special headlines or quotes
“Testimonials or quotes”
Photography
12
DESI BUCK
Photography
Brand Guidelines
2023
Brand Guidelines
2023
Brand Colors
11
DESI BUCK
Shades of Black and Orange helping understand the brand impact for an user and also attracting various Aspects color psychology.
Indicating Trust Worthiness Effective Impactful Professionalism
Brand Colors
FF772A
1B1B1B
FFFFFF
Brand Guidelines
2023
Photography
13
DESI BUCK
All photos that I used as inspiration display different patterns and use white space to their advantage.
Inspiration
Brand Guidelines
2023
Photography
14
DESI BUCK