Introduction

Dsi BUCK

01

Brand Guidelines

Brand Guidelines

2023

TABLE OF CONTENTS

02

DESI BUCK

The Logo

04

08

10

12

Typography

Brand Colors

Photography

Content

Brand Guidelines

2023

brand guidelines

03

DESI BUCK

Brand Guidelines

This document will show how to correctly use DESI BUCK personal brand and explain the basic elements of the brand.

Brand Promise

Lorem Ipsum

Brand Characteristics

Simplicity

Trustworthy

Experience Oriented

Professionals

Brand Guidelines

2023

The Logo

The logo

04

DESI BUCK

Brand Guidelines

2023

THE LOGO

05

DESI BUCK

The goal was to use simple textual presentation of desi buck logo to represent brand verities and price tag which indicates the brand USP text explaining the Branding motive and dolor sign expressing the exact meaning of the brand and its target users.

Main Logo

Brand Guidelines

2023

THE LOGO

07

DESI BUCK

Logo Usage on Backgrounds

typography

08

DESI BUCK

Typography

Brand Guidelines

2023

Brand Guidelines

2023

THE LOGO

06

DESI BUCK

If the logo is going to be used next to other graphic elements, make sure there is enough space around it to let it breathe. The white space around the logo allows it to maximize its impact and visibility.

Logo Uses

X


X


X


X


X


X


Brand Colors

10

DESI BUCK

Brand Colors

Brand Guidelines

2023

Brand Guidelines

2023

Typography

09

DESI BUCK

Axiforma is clean and highly legible serif font. Chosen so as it is ideal for extended viewing, such as periodical or a data-intensive document. Additionally, it features an extensive character set comprised of five weights. The high contrast between stroke weights gives the font a distinctly large appearance and helps me hierarchically organize content.


Typography

Primary Font.

P1, P2, P3

Quicksand

16pt/18pt

Quotes

FreightText

16pt/22pt

H1

FreightText

40/60pt

Special headlines or quotes

“Testimonials or quotes”

Photography

12

DESI BUCK

Photography

Brand Guidelines

2023

Brand Guidelines

2023

Brand Colors

11

DESI BUCK

Shades of Black and Orange helping understand the brand impact for an user and also attracting various Aspects color psychology.

Indicating Trust Worthiness Effective Impactful Professionalism


Brand Colors

FF772A

1B1B1B

FFFFFF

Brand Guidelines

2023

Photography

13


DESI BUCK

All photos that I used as inspiration display different patterns and use white space to their advantage.

Inspiration

Brand Guidelines

2023

Photography

14

DESI BUCK